We just got back from Buffalo on a loss,
We all ate too much fast food,
We’re overweight and out of shape,
We are in an economic recession,
Sales are hurting,
The chips are down,
It’s crunch time.
We read this book a while back, Donald Trump’s Think Big and Kick Ass. It’s full of stories that make you sick to your stomach. Various ways average men turned themselves into millionaires. The concepts they had we’re so simple, yet so effective. How do they do it? What separates them from the average businessman? And then we heard about Jesse winning 9 mill on a scratcher. Blew our mind. You see shit like that, and it just plants seeds, makes you think its possible, even easy. And then you turn on the TV, and there’s just more of it. The kid athlete that gets signed to a pro team for 60 million, or the fighter that gets paid a million for a 30 second fight, that internet stock that shot through the roof, you could have made millions if you had just gotten in early, and that’s exactly what we wanted to do: get in. So we said F- it, it’s time to separate the winners from the losers and find a way to prevail.
So join us while we walk you through a day in THE HK BOILER ROOM.

The alarm clock blares at 6a.m. and we’re instantly up brushing our teeth and polishing our shoes. It’s going to be a long gruesome day, but any true gentleman knows that you couldn’t sell sunscreen in a desert if you don’t get your boots shined. Linderman is scrambling eggs and pouring O.J. while we are stretching in the living room.


The clock strikes 7a.m. and we’re in the office. DJ Linderman spins some BrokenCyde 13 and the juice is running. Everyone pay attention… grab your pen and note pad, this is how you close deals:
“Ok boys, pick up your skirts, grab your balls, and lets go make some money,” You can always count on Scotty to lift your spirit with a motivational comment.
Right about now it’s go time. We all hit the phone lines. I’ve been on a dry spell for the past week, so I pretend like I’m responding to emails, but I’m really checking Myspace. Jay is working on designing the website for the Audio Overload Music Tour that we are sponsoring. It will be on August 24th, and we expect everyone to be there. More info later.

Marky snags a potential buyer and closes our first deal of the day. The momentum starts to build. The key to mastering the art of sales is A.B.C. – “Always Be Closing.” Regardless if the chips are down, or the juice is flowing, you must always be closing. Act like you’ve been there boys. Act like you have the biggest sac in the room, because if you don’t, then you’re not cut out for this business. You can go flip patties at your local burger stand, or wash my car.

Scotty slaps C-note on the table and challenges me to a sales competition. Our CFO, Brian Lannon, can’t believe his ears and calls for the whole office to gather around. The heat is on.

Scotty and I dash for the phones and dial out a call.

I get a busy tone, but Scotty is on the prowl. He gets a hold of this potential buyer and uses the old, “Hi, how are ya? Scotty Velvetta here. This is the deal. I am not here to waste your time and I can only hope you’re not here to waste mine. So I’m gonna keep this short….”

Scotty’s lead seems like a promising pushover. I finally get a guy on the line and catch a whiff of weakness.
“Let me ask you a question, do you have any kids? . . . yeah well, if you ever want to see them make it to college, you’ll place an order with us. What? What do you mean you can’t afford $15,000? George, you’re embarrassing me here. Stop being such a sensitivo”

hahaha I got this guy in the bag.

Meanwhile Scotty hits a bump in the road:
“C’mon! What are you stupid? You want to put your money into a savings account? Listen, put your faith in me. I promise, you’ll walk away with double the cash and get your wife a pair of fake tits. It’s a win-win baby.”


Both men on our lines simultaneously agree and the sales are locked. Booya grandma.
“Stay on the line George, I’ll put you through to my secretary and get your info. You made the wise decision. Your children will thank you 15 years from now.”
Click.

And that is how you close a deal boys. Never forget it. This is your one free lesson. Anybody who tells you money is the root of all evil doesn’t have any. Time to ship out the orders, pull our pork and grab some house special kids meals.

And that is a day in the life of THE HK BOILER ROOM.
Lords we out.
DJ Lindy, spin it.
